Minnesota-based distributor Digi-Key Corp. is looking to Europe for new growth in 2013. The distributor has long served design engineers around the world, but is building business with larger production accounts by placing new resources in Europe. Early in 2012, Digi-Key established an EMEA sales leadership team and added a customer support center in Munich to serve customers in those regions. The distributor also said it will announce more resources covering the Nordics, Baltics, and Eastern and Southern Europe by early summer.
“We’re responding to customer demand for a distribution model that supports today’s changing global business climate,” Chris Beeson, Digi-Key’s vice president, global sales and business development, said when the changes were announced in March. “By recruiting experienced sales leaders, we can more quickly build the Digi-Key brand, increase our traditional business, and support larger production business accounts with one-on-one support.”
Digi-Key’s Europe-based team is divided into four focus areas: EMEA and Asia Pacific; Israel and Russia; the United Kingdom and Ireland; and Central Europe. The team supports a roster of 41,000 EMEA customers and is working to spread the word about Digi-Key to other design engineers and production buyers across each region.
Ron Stordahl, Chief Executive Officer
Mark Larson, Chief Operation Officer (pictured right)
Company Headquarters: Thief River Falls, Minnesota
2012 Sales: $1.4 billion
Company website: http://www.digikey.com/