Tony Harris, chief marketing officer for Digi-Key Corp., agrees that it may be a while before social media finds its place in the complex, technical environment of design engineering.
“In our space, the engineering market, [social media] is still developing. We’re talking about design and we’re talking about technology, and, often times, there is a lot of IT wrapped around that. So you have to be careful about how you handle social and engineering in the same breath,” Harris explains.
“There is certainly a long and healthy road in the area of social marketing [in this industry]. It’s just that I think it’s in its infancy,” he says.
Digi-Key has embraced the Internet, positioning itself as a “global Internet marketing company that has a very strong grasp of the engineering and procurement community,” according to Harris. Founded as a catalog distributor 36 years ago, Digi-Key conducts the majority of its business online today. More
Ron Stordahl, Chief Executive Officer
Mark Larson, Chief Operation Officer
Company Headquarters: Thief River Falls, Minnesota
2011 Sales: $1.54 billion
Company website: http://www.digikey.com/