Future Electronics


Future Electronics

Lindsley Ruth, executive vice president for Future Electronics, number three on the 2013 list, says 2012 was an investment year for Future and that the company is already seeing the benefits of that internal focus this year.

“At Future, we’re very optimistic about this year. Last year was a year of investment, and we’re beginning to reap the benefits of that investment,” Ruth explains, noting investments in new salespeople, inventory, and customer-focused programs around supply chain management and e-commerce. “We’re seeing an uptick in demand, so we’re gaining confidence as we go. We’re looking at a year in the supply chain that will be up in the high single digits to low double-digits.”

Ruth points to customer-relationship management as another key investment area for Future Electronics. Salespeople are trained to focus on building relationships and streamlining operations throughout the channel, for instance.

“We like to move from a pure transactional relationship with the customer to more of a true partnership [in which we] share resources and help the customer increase their business,” Ruth explains. “If we can help the customer with their customer, we’re adding more value than the competition.”

Lindsley Ruth, Executive Vice President, Office of the President (pictured right)

2012 Sales: $7.4 billion

Locations: 169

Employees: 5,000

Company website: http://www.futureelectronics.com


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