Mouser Electronics has 42 country-specific Web sites where customers can access all of the distributor’s information in their local language and purchase products and services in their local currency. Additionally, Mouser combines its online presence with physical sales branches in 14 locations around the world (with seven more coming this year).
Although Mouser does not offer design support, it does provide technical support for sourcing, bill of materials, and technical questions through the company’s numerous customer service locations strategically placed to provide local, personalized support to design engineers and buyers. Inside sales representatives provide an additional layer of service.
“We really want to be the preferred source for design engineers and small production buyers,” explains Kevin Hess, vice president of technical marketing for Mouser Electronics. “That means giving them all the information they need to source products, any time they need it—online or by calling our sales branches.”
Hess says such efforts are crucial in today’s fast-paced marketplace.
Glenn Smith, President and CEO
Company Headquarters: Mansfield, Texas
2011 Sales: $582 million
Company website: http://www.mouser.com/