Europe remains Mouser’s fastest-growing region, according to Mark Burr-Lonnon, who heads the distributor’s operations in Europe, the Middle East, and Africa (EMEA). The Texas-based distributor grew 20%in EMEA last year and is on track to grow another 25%this year, Burr-Lonnon says. He credits the company’s focus on new product introductions and customer recruitment as keys to that success.
Mouser has been rounding out its supplier mix, adding 24 new suppliers since January alone while focusing its marketing efforts on attracting new customers. The distributor adds nearly 700 customers per day, with 38% of them coming from Europe and Asia, leaving plenty of opportunity to build the brand in those regions, Burr-Lonnon adds.
“We have carved a niche with design engineers, focusing on new products,” Burr-Lonnon says. “We’re one of the few guys out there not growing into production [business]. We are where we want to be in Europe and Asia.”
Glenn Smith, President and CEO (pictured right)
Company Headquarters: Mansfield, Texas
2012 Sales: $615.3 million
Company website: http://www.mouser.com/