Premier Farnell


Newark element14 (formerly Premier Farnell)                            

“I think this year is almost as difficult for predictions as last year,” says Jimmy Seifert, senior vice president at Newark element14, number six on the 2013 Top 50 Distributors list. “Growth estimates are in the single digits, heavily leaned on the back half of the year.”

Seifert points to the Internet as an industry game-changer, most notably for its value as a research and information tool. As more and more engineers, hobbyists, and procurement professionals search for products online, distributors must be at the ready not only with product and pricing information, but with the resources, tools, and technical support customers need to do their jobs, he explains.

“Just as the trend has exploded in the consumer world, it’s becoming more prevalent in ours as well,” Seifert says. Challenges aside, he notes that the trend fits well with Newark element14’s role as a provider of information and solutions.

“It really bodes well with how we go to market to support customer needs,” says Seifert, pointing to Newark’s element14 online community in particular, which functions as a professional social media outlet for engineers, offering product information, technical support, and online forums where they can connect with peers.

Laurence Bain, CEO, Premier Farnell

Company Headquarters: London

2012 Sales:$1.5 billion

Locations:Offices in more than 35 countries


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